Only by standing from the customer’s perspective <br/> Only by putting customers first can you truly win the market.

11/25

2021

Stability

Stability

Since the corporate strategy defines the enterprise’s development objectives and is inherently long-term, as long as the external environment in which the strategy is implemented does not undergo significant changes—and even if some changes do occur, they are foreseeable—the strategic goals, guiding principles, priorities, and implementation steps set forth in the corporate strategy should remain relatively stable and avoid frequent, ad hoc revisions. However, when addressing specific issues that do not jeopardize the overall picture, a degree of flexibility should still be maintained.

11/25

2021

Programmatic

Programmatic

Kingdom’s corporate strategy defines the company’s long-term overall objectives, direction of development, priorities, and path forward, as well as the fundamental guiding principles, major initiatives, and basic steps to be taken. These are all principled and overarching provisions that serve as an action plan. They must be translated into concrete action plans through processes such as elaboration, breakdown, and implementation.

11/25

2021

Long-term nature

Long-term nature

Kingdom’s business strategy both reflects the company’s need for long-term development and constitutes a comprehensive plan for how it will survive and grow over an extended period—five years or more. Any enduring, fundamental objectives and corresponding action plans designed to adapt to changing environmental conditions constitute a strategy, whereas approaches that flexibly respond to short-term shifts and address specific, localized issues are tactical in nature.

11/25

2021

Globality

Globality

Kingdom’s business strategy is formulated with the overall picture in mind, based on the company’s overarching development needs. It defines the company’s comprehensive course of action and seeks to achieve enterprise-wide results. Although it inevitably encompasses individual operational activities, these are integrated into the strategy as organic components of the broader initiative. This, in turn, endows the business strategy with comprehensiveness and systematicity.

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